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Leonhard Kurz wins Red Dot Award for packaging design
The Box in Box Edition 4 is one in a series of packaging designs that Kurz has been issuing annually. The packaging design takes its inspiration from the latest trends and social developments which the Kurz trend team investigate each year in collaboration with a trend agency. The award-winning Box in Box contains four nested packaging boxes representing individual trend themes. With unusual designs, newly developed trend colors, sophisticated finishing techniques, and striking surface structures, they capture moods and express lifestyles. The aim of the Kurz trend boxes is to give agencies, print shops, and brand name manufacturers a regular dose of fresh ideas and inspiration for innovative packaging decoration. “As we like to inspire other design professionals with our own work, we are particularly pleased that our Box in Box series succeeded in doing so with the Red Dot jury as well. This resulted, in the end, with us receiving a renowned award that confirms Kurz's high standards in aesthetics and design,” said Kurz designer Annie Kuschel.
Professor Dr. Peter Zec, founder and CEO of the Red Dot Award explains: “For around 65 years the Red Dot Award, as one of the world’s largest design competitions, has been providing a platform for designers, agencies and companies to evaluate good design. I want to congratulate the laureates sincerely on their distinction, which both bears testimony to their convincing performance and highlights their quality and design leadership. Anyone who succeeds in such a strong and international bunch of competitors deserves to be proud of themselves and of their achievements.”
The prize-winning Box in Box design from Kurz will be featured in the International Yearbook Brands & Communication Design 2019/2020, which comes out on 14 November and will be on sale worldwide.
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