The companies exhibiting at trade fairs were planning to spend around half of their marketing budget on trade fairs in 2020/2021. This was the result of AUMA MesseTrend 2020, a representative survey of 500 German exhibiting companies. Meanwhile, due to the spread of the corona virus around the globe, a large part of all trade fairs in the first half of 2020 have been cancelled.
Marketing teams have just invested energy, time and budget in the perfect trade fair presentation of their company. Now this seems to be a waste of time. Communication with potential customers is a very special challenge due to the shutdown of public and economic life. The company KECK offers its customers a professional alternative:
KECK sets the stage for brands in spaces. In this context, it doesn't matter what kind of space it is - exhibition hall, event room, foyer, a showroom or a digital room. The principle is always the same: Brands meet people. KECK has been offering digital solutions for a long time. So the applications available under KECK SOLUTIONS support company staff in organizing and realizing their events.
The new "Digital Fair+" allows communicating information, innovations, interactions and emotions to customers even at these times. Understanding the trade fair as the focal point of a customer journey with initial and conversion phases allows using the various options of digital brand space and live streaming in a targeted manner.
In this way, ideas and services for a planned trade fair appearance are not lost, but can be used digitally: a guided tour, application inspections or even a training or tutorial with live chat function. To create this virtual world, we use or create the 3D data of a planned event or brand world as a basis. Thus the space becomes real.
To achieve an optimized result, the digital space is combined with live streaming or the entire event communication is designed interactively and efficiently using the KECKlive application.
A virtual event can extend a real event, address additional target groups - or be used as an alternative if the event could not take place. Customer communication also becomes a little independent of time and space in the trade fair sector.
Marketing teams have just invested energy, time and budget in the perfect trade fair presentation of their company. Now this seems to be a waste of time. Communication with potential customers is a very special challenge due to the shutdown of public and economic life. The company KECK offers its customers a professional alternative:
KECK sets the stage for brands in spaces. In this context, it doesn't matter what kind of space it is - exhibition hall, event room, foyer, a showroom or a digital room. The principle is always the same: Brands meet people. KECK has been offering digital solutions for a long time. So the applications available under KECK SOLUTIONS support company staff in organizing and realizing their events.
The new "Digital Fair+" allows communicating information, innovations, interactions and emotions to customers even at these times. Understanding the trade fair as the focal point of a customer journey with initial and conversion phases allows using the various options of digital brand space and live streaming in a targeted manner.
In this way, ideas and services for a planned trade fair appearance are not lost, but can be used digitally: a guided tour, application inspections or even a training or tutorial with live chat function. To create this virtual world, we use or create the 3D data of a planned event or brand world as a basis. Thus the space becomes real.
To achieve an optimized result, the digital space is combined with live streaming or the entire event communication is designed interactively and efficiently using the KECKlive application.
A virtual event can extend a real event, address additional target groups - or be used as an alternative if the event could not take place. Customer communication also becomes a little independent of time and space in the trade fair sector.
