For the medium-term revenue goal, ISRA accompanies its multibranch strategy, to grow diversified across different regions and markets, with additional innovations – including in the area of intelligent system modules – as well as acquisitions. The personnel expansion of the management confirms this approach: The new Executive Director Lars Brickenkamp has more than 20 years of experience with international industrial companies and in the development of components, modules and sensor technology. In his previous position as “Head of Division Device Connectors” for the automation group Phoenix Contact, he headed a company division with a revenue volume of approximately half a billion euros.
"With Lars Brickenkamp, we were able to gain an internationally experienced expert who is perfectly acquainted with the entire value chain from product development up to global marketing. With our joint collaboration, ISRA will advance its globalization efficiently and sustainably and help to create the digitization of production environments worldwide," comments Enis Ersü, Chairperson of the Executive Board of ISRA. Mr. Brickenkamp will coordinate activities in the new markets as well as the expansion of the Industrial Automation segment and the associated global distribution network. Furthermore, his tasks will also include additional future oriented and structure expanding measures.
Under the assumption that the economic policy measures undertaken in the different countries trigger the forecasted positive effects, management expects further profitable growth in the low double-digit percentage range for the current financial year. In terms of earnings, a further optimization of the mar-gins is planned, while at least maintaining the current high level. ISRA’s strategy continues to be directed at sustainably expanding its worldwide market position and to increase revenues – while opti-mizing costs, working capital and cash flow at the same time – to the medium-term revenue goal of 150 million euros.