Wenn das Druckvolumen im Digitaldruckmarkt steigt, besteht Handlungsbedarf. Darauf hat die Oestreicher + Wagner Medientechnik GmbH (OEW) aus München im April 2008 reagiert und zwei HP Indigo press 5500 Systeme in Fünffarbenkonfiguration installiert. Seit dem Einstieg vor fast zehn Jahren sieht OEW den Digitaldruck nicht als kleine Schwester des Offsetdrucks, sondern als eigenständiges Medium. Nur die HP Indigo-Drucksysteme liefern individuelle, personalisierte Werbemittel und Druckstücke in einer offsetgleichen Druckqualität. Längst hat der Markt den Vorteil der kleinen, jedoch immer aktuellen Auflage erkannt. Im heutigen Web-to-Print-Zeitalter produziert OEW auf den beiden HP Indigos personalisierte Mailingaktionen, Fotobücher und Geschenkgutscheine ferner Vorabkataloge, Geschäftsberichte, Einladungen, Schulungsunterlagen, Bedienungsanleitungen, Kundenzeitschriften und vieles mehr. Der inhabergeführte Familienbetrieb in der dritten Generation, der 2008 das 80-jährige Bestehen feiert, beschäftigt 118 Mitarbeiter und hat sich auf Medienlösungen im Bereich Text, Bild und Web für Premiumkunden spezialisiert. Unter ihnen sind Markenhersteller und Handelshäuser wie die BMW Group, MINI, Escada, Strenesse, Triumph, Peek & Cloppenburg, Bogner, Rodenstock sowie McDonald's, Siemens, LFA, Münchner Hyp, Allianz, LBS, Flughafen München und namhafte Institute und Universitäten.
HP Inc.
HP, das weltweit groesste Technologie-Unternehmen, bietet Produkte aus den Bereichen Drucken und Personal Computing sowie IT-Dienstleistungen, Software und Loesungen, die den Umgang von Privatkunden und Unternehmen mit Technologie vereinfachen. HP hat die Akquisition von EDS am 26. August 2008 abgeschlossen.
Weitere Informationen zum Unternehmen (NYSE, Nasdaq: HPQ) und zu den Produkten finden Sie unter www.hp.com/de. Presseinformationen und Bildmaterial finden sich in chronologischer und thematischer Reihenfolge unter www.hp.com/de/presse.
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