Dr. Langer Medical GmbH, one of the leading suppliers of intraoperative neuromonitoring systems, has been honoured with the Red Dot Award in the Brands & Communication Design category for its outstanding brand design. The prestigious prize is awarded every year to selected companies and communication projects and is considered a symbol of design excellence around the world.
The Red Dot Award is conferred annually by an international expert jury, which puts the brand entries of companies from various industries through a rigorous selection process in 18 different categories. The assessment criteria of originality, creativity, design quality, innovation and understandability form the basis for transparent identification of top designs and brands.
Dr. Langer Medical GmbH has received the coveted award for its revolutionary brand design and one-of-a-kind brand communication in the area of intraoperative neuromonitoring, a special field of medical technology. The company’s vision and family values, combined with its innovative product design and excellent brand communication, convinced the Red Dot jury.
‘We are delighted to receive the Red Dot Award, and it makes us proud that our courage to forge new paths in terms of technical design has been recognised’, says Christian Hartmann, Managing Director of Sales, Marketing and Service. ‘We invite all surgeons worldwide to share our vision of modern medical technology with us’.
With products such as the neuromonitor for spinal and neurosurgery, AVALANCHE® PLUS, Dr. Langer Medical sets new standards in terms of functionality, modularity and user-friendliness and also brings design and lifestyle to operating rooms. The company’s consistent focus on usability has ensured faster acceptance during use, particularly in hospitals that previously only knew the status quo of purely technical-oriented user interfaces. The system’s user interface based on human anatomy fascinates surgical personnel around the world and utilises easy and intuitive touchscreen technology similar to a smartphone.
Since 2022, the company Dr. Langer Medical has been part of Brainlab AG, a leading global supplier of digital medical technology systems. This alliance ensures that the former family-run business from Waldkirch will have the necessary technological infrastructure to independently develop and market the most innovative medical devices in the future.
Different topics are already being researched today in the R&D department in Waldkirch (e.g., intelligent sensor technology) to make the measured values obtained during operations easier to reference for users. The goal is to make the assessment of this measured data even more precise and efficient by using corresponding algorithms within Brainlab’s ecosystem.
The integration of digital surgical systems, the use of virtual reality for surgical training and AI-based patient data assessment may become a part of everyday hospital life in the near future.
Notwithstanding all the progressive research and innovative visions of the future, Dr. Langer Medical remains steadfastly focused on the present, which the current Red Dot Award underscores. The combination of high-quality medical technology from Germany, an attractive product and brand design, and creative brand communication has proved to be a true recipe for success.
For more information about Dr. Langer Medical GmbH and its award-winning products, visit the company’s official website at www.medical-langer.de.
The Red Dot Award is conferred annually by an international expert jury, which puts the brand entries of companies from various industries through a rigorous selection process in 18 different categories. The assessment criteria of originality, creativity, design quality, innovation and understandability form the basis for transparent identification of top designs and brands.
Dr. Langer Medical GmbH has received the coveted award for its revolutionary brand design and one-of-a-kind brand communication in the area of intraoperative neuromonitoring, a special field of medical technology. The company’s vision and family values, combined with its innovative product design and excellent brand communication, convinced the Red Dot jury.
‘We are delighted to receive the Red Dot Award, and it makes us proud that our courage to forge new paths in terms of technical design has been recognised’, says Christian Hartmann, Managing Director of Sales, Marketing and Service. ‘We invite all surgeons worldwide to share our vision of modern medical technology with us’.
With products such as the neuromonitor for spinal and neurosurgery, AVALANCHE® PLUS, Dr. Langer Medical sets new standards in terms of functionality, modularity and user-friendliness and also brings design and lifestyle to operating rooms. The company’s consistent focus on usability has ensured faster acceptance during use, particularly in hospitals that previously only knew the status quo of purely technical-oriented user interfaces. The system’s user interface based on human anatomy fascinates surgical personnel around the world and utilises easy and intuitive touchscreen technology similar to a smartphone.
Since 2022, the company Dr. Langer Medical has been part of Brainlab AG, a leading global supplier of digital medical technology systems. This alliance ensures that the former family-run business from Waldkirch will have the necessary technological infrastructure to independently develop and market the most innovative medical devices in the future.
Different topics are already being researched today in the R&D department in Waldkirch (e.g., intelligent sensor technology) to make the measured values obtained during operations easier to reference for users. The goal is to make the assessment of this measured data even more precise and efficient by using corresponding algorithms within Brainlab’s ecosystem.
The integration of digital surgical systems, the use of virtual reality for surgical training and AI-based patient data assessment may become a part of everyday hospital life in the near future.
Notwithstanding all the progressive research and innovative visions of the future, Dr. Langer Medical remains steadfastly focused on the present, which the current Red Dot Award underscores. The combination of high-quality medical technology from Germany, an attractive product and brand design, and creative brand communication has proved to be a true recipe for success.
For more information about Dr. Langer Medical GmbH and its award-winning products, visit the company’s official website at www.medical-langer.de.
