Donna, the only proactive AI assistant purpose-built for field sales teams, today announced the availability of Donna for SAP Sales and Service Cloud, enabling SAP customers to significantly improve field sales effectiveness without requiring salespeople to get behind their desk.
By integrating seamlessly with SAP Sales and Service Cloud (C4C, Version 1 and Version 2), Donna enables SAP CX field sales teams with an intelligent, voice-first and multi-modal assistant designed for how field sales actually work: on the road, between meetings, and in constant motion. Donna prepares salespeople ahead of customer visits, captures insights through natural conversation, and updates SAP automatically in the background. This allows field teams to stay focused on customers while SAP Sales and Service Cloud remains complete, current, and actionable.
With support for more than 40 languages worldwide. Organizations report measurable results, including up to 75% less administrative time, 10× higher CRM adoption, cleaner and more reliable CRM data, and up to 20% higher conversion rates driven by better preparation and more consistent follow-up.
“Donna’s mission is to introduce a new era of productivity and ease for field sales teams,” said Nicolas Christiaen, co-CEO and co-founder of Donna. “She guides salespeople through their day with timely nudges, prepares them before every meeting, and handles sales administration end to end, so field teams can stay fully focused on selling.”
Available on SAP Store, Donna integrates deeply with SAP Sales and Service Cloud, supporting both standard and custom objects. The solution allows fast deployment and measurable results for teams in the field.
“Donna removes one of the biggest barriers to CRM adoption in field sales: the need to stop and log in behind a screen,” said Sanjeet Mall, Senior Vice President and Head of SAP Sales and Service Cloud. “By integrating deeply with SAP Sales and Service Cloud, Donna enables a screenless way of working where field teams capture and access CRM information without interrupting customer interactions. This drives real adoption.”
Organizations choose Donna because she is built for the realities of field sales, enabling teams to spend more time selling and less time on administration.
“For us, Donna is much more than replacing admin,” said Christophe Rigaux, Global Sales Operations and Digital Transformation Lead at Puratos. “It creates a more dynamic and effective way of selling for our field sales teams: better preparation before meetings and stronger follow-up afterward as it’s not just forgotten. That’s where the real value sits for our sales organization.”
Together, Donna and SAP help organizations close the gap between customer conversations and CRM reality. By ensuring insights from the field are captured automatically and translated into structured data and follow-up actions, SAP customers gain faster execution, improved visibility for sales leaders, and a stronger foundation for AI-driven decision-making across their commercial operations.
By integrating seamlessly with SAP Sales and Service Cloud (C4C, Version 1 and Version 2), Donna enables SAP CX field sales teams with an intelligent, voice-first and multi-modal assistant designed for how field sales actually work: on the road, between meetings, and in constant motion. Donna prepares salespeople ahead of customer visits, captures insights through natural conversation, and updates SAP automatically in the background. This allows field teams to stay focused on customers while SAP Sales and Service Cloud remains complete, current, and actionable.
With support for more than 40 languages worldwide. Organizations report measurable results, including up to 75% less administrative time, 10× higher CRM adoption, cleaner and more reliable CRM data, and up to 20% higher conversion rates driven by better preparation and more consistent follow-up.
“Donna’s mission is to introduce a new era of productivity and ease for field sales teams,” said Nicolas Christiaen, co-CEO and co-founder of Donna. “She guides salespeople through their day with timely nudges, prepares them before every meeting, and handles sales administration end to end, so field teams can stay fully focused on selling.”
Available on SAP Store, Donna integrates deeply with SAP Sales and Service Cloud, supporting both standard and custom objects. The solution allows fast deployment and measurable results for teams in the field.
“Donna removes one of the biggest barriers to CRM adoption in field sales: the need to stop and log in behind a screen,” said Sanjeet Mall, Senior Vice President and Head of SAP Sales and Service Cloud. “By integrating deeply with SAP Sales and Service Cloud, Donna enables a screenless way of working where field teams capture and access CRM information without interrupting customer interactions. This drives real adoption.”
Organizations choose Donna because she is built for the realities of field sales, enabling teams to spend more time selling and less time on administration.
“For us, Donna is much more than replacing admin,” said Christophe Rigaux, Global Sales Operations and Digital Transformation Lead at Puratos. “It creates a more dynamic and effective way of selling for our field sales teams: better preparation before meetings and stronger follow-up afterward as it’s not just forgotten. That’s where the real value sits for our sales organization.”
Together, Donna and SAP help organizations close the gap between customer conversations and CRM reality. By ensuring insights from the field are captured automatically and translated into structured data and follow-up actions, SAP customers gain faster execution, improved visibility for sales leaders, and a stronger foundation for AI-driven decision-making across their commercial operations.
