Dealfront announced today that it will now operate under the Leadfeeder brand. With this repositioning, the company is evolving into a B2B lead generation platform built on the most strategically important asset in B2B marketing: the company's own website.
“Go-to-market has become increasingly louder and more complex: Marketing teams are under more pressure than ever to generate leads and demonstrate their contribution to the company's success,” says Kevin McIntyre, CEO of Leadfeeder. "We believe that a B2B marketer's website is their most important asset. Our job is to unlock its maximum value. Specifically, this means converting website signals into qualified leads, making campaign effectiveness measurable, and building audiences across the entire funnel."
Marketing teams today operate in an environment characterized by a growing number of channels, rising customer acquisition costs, and increasing pressure to succeed. At the same time, artificial intelligence is fundamentally changing how buyers research solutions and how demand is generated. This makes it increasingly difficult for marketing professionals to identify genuine purchase intent amidst the growing volume of digital interactions.
The website remains the most reliable source for genuine purchase signals: that's where campaigns lead, that's where all the content is, and that's where real purchase interest takes shape.
“One of the biggest challenges for B2B marketers today is clarity,” says Jillian Als, CMO at Leadfeeder. “Companies invest large sums in campaigns designed to drive visitors to their websites – but most of the buying signals from that traffic remain invisible. By making visible which companies are interested in what, we help teams identify real opportunities early and convert website activity into qualified leads.”
Leadfeeder can identify up to 45% of website visitors at the company level and enriches these buying signals with comprehensive B2B data. This allows teams along the entire sales funnel to make informed decisions about the next appropriate actions.
Specifically, the platform enables:
Turning buying signals on your own website into leads
Building precise target groups for marketing and sales
Optimizing campaigns using real-time engagement data
To equip sales teams with comprehensive company, contact, and buying signal data.
“We are developing Leadfeeder from a pure visitor identification tool into a platform for B2B lead generation around websites,” says Inês Lourenço, Chief Product & Technology Officer at Leadfeeder. “This means that Leadfeeder not only helps to identify website visitors, but also to systematically build target groups, activate signals in campaigns, and better understand what actually fills the sales pipeline.”
Current product developments are designed to help teams use website buying signals even more effectively. These include, among other things, expanded audience lists for targeted segmentation and enrichment, automated workflows based on visitor behavior, and new AI-powered features that enable teams to identify particularly purchase-ready prospects and prioritize the next appropriate actions.
Leadfeeder's technology is based on a proprietary IP-to-company database and a B2B database with over 60 million companies and 400 million verified contacts. This has enabled the company to make over half a billion leads visible to customers worldwide.
This database also makes it possible to integrate the insights gained into a broad partner ecosystem – including advertising platforms, marketing agencies, data providers and other third-party tools.
The solution is aimed at small and medium-sized B2B teams – particularly in Europe and North America – and offers integrations with leading CRM, marketing, and analytics tools such as HubSpot, Salesforce, Microsoft Dynamics, Google Ads, GA4, Mailchimp, Looker, and WordPress. This allows insights gained to be activated directly in existing systems.
The consolidation under the Leadfeeder brand simplifies the brand structure but has no impact on the use of the platform. Existing contracts, prices, and support structures remain unchanged. This move, however, underscores Leadfeeder's mission: to help companies transform their website into the most powerful channel for lead generation.
Further information can be found at www.leadfeeder.com/de.
About Leadfeeder
Leadfeeder is a B2B lead generation platform that helps marketing teams convert website interactions into qualified leads and a pipeline. By identifying companies visiting a website and linking this data to company and contact information, Leadfeeder helps identify potential buyers early, build targeted audiences, and effectively manage campaigns and sales activities. Thousands of B2B companies worldwide trust Leadfeeder. The platform integrates seamlessly with leading CRM and marketing tools, enabling the translation of website activity into measurable revenue.
“Go-to-market has become increasingly louder and more complex: Marketing teams are under more pressure than ever to generate leads and demonstrate their contribution to the company's success,” says Kevin McIntyre, CEO of Leadfeeder. "We believe that a B2B marketer's website is their most important asset. Our job is to unlock its maximum value. Specifically, this means converting website signals into qualified leads, making campaign effectiveness measurable, and building audiences across the entire funnel."
Marketing teams today operate in an environment characterized by a growing number of channels, rising customer acquisition costs, and increasing pressure to succeed. At the same time, artificial intelligence is fundamentally changing how buyers research solutions and how demand is generated. This makes it increasingly difficult for marketing professionals to identify genuine purchase intent amidst the growing volume of digital interactions.
The website remains the most reliable source for genuine purchase signals: that's where campaigns lead, that's where all the content is, and that's where real purchase interest takes shape.
“One of the biggest challenges for B2B marketers today is clarity,” says Jillian Als, CMO at Leadfeeder. “Companies invest large sums in campaigns designed to drive visitors to their websites – but most of the buying signals from that traffic remain invisible. By making visible which companies are interested in what, we help teams identify real opportunities early and convert website activity into qualified leads.”
Leadfeeder can identify up to 45% of website visitors at the company level and enriches these buying signals with comprehensive B2B data. This allows teams along the entire sales funnel to make informed decisions about the next appropriate actions.
Specifically, the platform enables:
Turning buying signals on your own website into leads
Building precise target groups for marketing and sales
Optimizing campaigns using real-time engagement data
To equip sales teams with comprehensive company, contact, and buying signal data.
“We are developing Leadfeeder from a pure visitor identification tool into a platform for B2B lead generation around websites,” says Inês Lourenço, Chief Product & Technology Officer at Leadfeeder. “This means that Leadfeeder not only helps to identify website visitors, but also to systematically build target groups, activate signals in campaigns, and better understand what actually fills the sales pipeline.”
Current product developments are designed to help teams use website buying signals even more effectively. These include, among other things, expanded audience lists for targeted segmentation and enrichment, automated workflows based on visitor behavior, and new AI-powered features that enable teams to identify particularly purchase-ready prospects and prioritize the next appropriate actions.
Leadfeeder's technology is based on a proprietary IP-to-company database and a B2B database with over 60 million companies and 400 million verified contacts. This has enabled the company to make over half a billion leads visible to customers worldwide.
This database also makes it possible to integrate the insights gained into a broad partner ecosystem – including advertising platforms, marketing agencies, data providers and other third-party tools.
The solution is aimed at small and medium-sized B2B teams – particularly in Europe and North America – and offers integrations with leading CRM, marketing, and analytics tools such as HubSpot, Salesforce, Microsoft Dynamics, Google Ads, GA4, Mailchimp, Looker, and WordPress. This allows insights gained to be activated directly in existing systems.
The consolidation under the Leadfeeder brand simplifies the brand structure but has no impact on the use of the platform. Existing contracts, prices, and support structures remain unchanged. This move, however, underscores Leadfeeder's mission: to help companies transform their website into the most powerful channel for lead generation.
Further information can be found at www.leadfeeder.com/de.
About Leadfeeder
Leadfeeder is a B2B lead generation platform that helps marketing teams convert website interactions into qualified leads and a pipeline. By identifying companies visiting a website and linking this data to company and contact information, Leadfeeder helps identify potential buyers early, build targeted audiences, and effectively manage campaigns and sales activities. Thousands of B2B companies worldwide trust Leadfeeder. The platform integrates seamlessly with leading CRM and marketing tools, enabling the translation of website activity into measurable revenue.
