The newly established company DASCOM Europe will market the full range of former TallyGenicom brand of serial, passbook and mobile printers under the ‘Tally’ brand name and in additionally, the former TG 7000 series range of thermal printers will also be available. The former TallyGenicom line matrix and laser printer models will continue to be distributed by DASCOM Europe through its sales operations.
DASCOM Europe will provide sales, marketing and services support for a comprehensive range of serial matrix and thermal printers including the range of options, consumables and spares for the whole of the Europe, Middle East and Africa regions.
Mr. Ho Chi Cheung, Chairman of DASCOM Group said “We are excited to acquire the rights of such a reputable brand as the Tally serial printer range, and are deeply impressed by the strong customer relations that come with the acquisition of former TallyGenicom key team players. In our view, the greatest value of DASCOM’s new establishment in Europe is its ideal combination of merging European management expertise, German technology and Hong Kong capital. In addition, with DASCOM Europe’s keen and continual focus onto regional partners and clients, DASCOM Europe will be an important step for DASCOM to become a global company.”
Mr. Christoph Geiger, newly appointed Managing Director of DASCOM Europe GmbH, commented that “We are delighted that such an experienced industrial buyer as DASCOM has recognised the value of the company’s key assets, people and customers and look forward to working with our new colleagues on a long-term plan to become a major supplier of solutions in business printing.”
The ability to support and customise printer products in key vertical markets such as logistics & supply chain, retail, manufacturing, government and finance will be the key for the success of DASCOM Europe.
The company looks forward to a further strengthening of its serial, mobile and thermal printer ranges in the future and to the establishment of new offices to cover the UK, Northern Europe, Middle East & Africa, France and Iberia in the near future.