Dana Incorporated (NYSE: DAN) will showcase its comprehensive aftermarket portfolio at Automechanika Dubai 2025, taking place December 9-11 at the Dubai World Trade Center. At Hall 2, Booth B34, visitors will discover how Dana is expanding its aftermarket footprint across the Middle East — driven by innovation, product integrity, and regional support.
Highlights include the Dana Secure mobile app, the company’s flagship tool for combating counterfeit parts. By scanning a serialized QR code with an integrated hologram, users can instantly verify the authenticity of any Victor Reinz® product. The app now supports the entire Victor Reinz aftermarket portfolio of over 17,500 products, and provides direct access to installation guides, technical data, and service information.
“With Dana Secure, we’re putting authenticity in our customers’ hands,” said Bill Nunnery, Senior Director of Sales and Marketing, Global Aftermarket at Dana. “Counterfeit components compromise performance and erode trust. Every scan now safeguards vehicles, workshops, and distributors — guaranteeing genuine Victor Reinz quality wherever our products are installed.”
The Middle East continues to be a key growth region for Dana, fueled by rising demand for OE-compliant sealing and drivetrain solutions for European and Asian vehicle platforms. With trusted brands such as Victor Reinz, Spicer®, and TruCool®, and enhanced digital authentication tools, Dana reinforces confidence among regional distributors, workshops, and fleet operators.
Visitors to Automechanika Dubai are invited to meet Dana’s international Aftermarket team and explore our full range of sealing and drivetrain technologies.
Highlights include the Dana Secure mobile app, the company’s flagship tool for combating counterfeit parts. By scanning a serialized QR code with an integrated hologram, users can instantly verify the authenticity of any Victor Reinz® product. The app now supports the entire Victor Reinz aftermarket portfolio of over 17,500 products, and provides direct access to installation guides, technical data, and service information.
“With Dana Secure, we’re putting authenticity in our customers’ hands,” said Bill Nunnery, Senior Director of Sales and Marketing, Global Aftermarket at Dana. “Counterfeit components compromise performance and erode trust. Every scan now safeguards vehicles, workshops, and distributors — guaranteeing genuine Victor Reinz quality wherever our products are installed.”
The Middle East continues to be a key growth region for Dana, fueled by rising demand for OE-compliant sealing and drivetrain solutions for European and Asian vehicle platforms. With trusted brands such as Victor Reinz, Spicer®, and TruCool®, and enhanced digital authentication tools, Dana reinforces confidence among regional distributors, workshops, and fleet operators.
Visitors to Automechanika Dubai are invited to meet Dana’s international Aftermarket team and explore our full range of sealing and drivetrain technologies.
