CONEC Elektronische Bauelemente GmbH is setting the course for further growth: As of June 1, 2025, Allan Ritchie will take over the position of Director of Sales & Marketing.
With more than 33 years of international experience, Ritchie brings extensive expertise in strategic and operational sales and is expected to significantly strengthen CONEC’s global sales capabilities.
Allan Ritchie holds a degree in Electrical Engineering and has held several key leadership roles throughout his career. He spent over ten years at SICK AG, where he led the Auto Ident and Vision Solutions division.
Most recently, he served as Global Sales Director Information & Controls at CentroMotion – Cross Control & Maximatecc, where he successfully developed global sales structures and expanded into new markets.
“We are delighted to welcome Allan Ritchie to CONEC. With his strong technical background and clear sales focus, he will provide important momentum — both in our core markets and as part of our international growth strategy,” says Christian Schumacher - General Manager CONEC Group.
Allan Ritchie's key responsibilities will include:
At the same time, we would like to extend our sincere thanks to Christoph Zurell, who previously held the position of Director of Sales. His dedicated leadership and trusted collaboration have significantly contributed to shaping our sales organization. We wish him all the best and continued success in his future professional and personal endeavors.
With more than 33 years of international experience, Ritchie brings extensive expertise in strategic and operational sales and is expected to significantly strengthen CONEC’s global sales capabilities.
Allan Ritchie holds a degree in Electrical Engineering and has held several key leadership roles throughout his career. He spent over ten years at SICK AG, where he led the Auto Ident and Vision Solutions division.
Most recently, he served as Global Sales Director Information & Controls at CentroMotion – Cross Control & Maximatecc, where he successfully developed global sales structures and expanded into new markets.
“We are delighted to welcome Allan Ritchie to CONEC. With his strong technical background and clear sales focus, he will provide important momentum — both in our core markets and as part of our international growth strategy,” says Christian Schumacher - General Manager CONEC Group.
Allan Ritchie's key responsibilities will include:
- Creating synergies across existing business areas
- Expanding into new markets and industry sectors
- Strengthening CONEC’s brand visibility
- Enhancing global sales performance
At the same time, we would like to extend our sincere thanks to Christoph Zurell, who previously held the position of Director of Sales. His dedicated leadership and trusted collaboration have significantly contributed to shaping our sales organization. We wish him all the best and continued success in his future professional and personal endeavors.
