ersol with new corporate design from today

The ersol Group
(PresseBox) ( Erfurt, )
- New look for ersol Group and all its subsidiaries
- New slogan created to underline corporate profile:
ersol. Right from the start.

As the first present for its 10th anniversary, the ersol Group unveils today its new corporate design. ersol is making this major visual change throughout its business segments: ersol Silicon, ersol Wafers, ersol Solar Cells, ersol Thin Film and ersol Trading. These business segment names clearly identify all companies of the ersol Group: SRS Inc., ASi Industries GmbH, ersol Solar Energy AG, ersol Thin Film GmbH and aimex-solar GmbH. In order to present the ersol Group and its segments to its customers, partners, friends and other target groups with maximum transparency and to present a uniform external appearance, the entire ersol Group has been given an entirely new look.

The Essen advertising agency Heureka! has created the new corporate logo which represents the elementary components of photovoltaics with its special colours and form. The new logo is also being underlined by a succinct slogan: „ersol. Right from the start.” Besides the different elements of the new corporate design, this claim is designed to raise the recognisability of the ersol Group amongst the general public. As a company which covers the main elements of the photovoltaic value chain, the basic idea behind ersol is also reflected here.

Besides the change in the logo, the name ersol (formerly ErSol) has also been given a facelift. As of now ersol is always to be written in lower case letters. This also underscores the international nature of the company's business.

Further information on our new corporate design can be found as of 12 March 2007 on our website at which has also been revamped.
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