BASF Coatings will be presenting new color trends in the automotive refinishing product sector at the SEMA Show, the world's largest tuning trade fair, from November 4 to 7. At the booth, leading designers will be presenting cars that they have styled using R-M® brand paints from BASF Coatings.
On November 5, US car designer Chip Foose will be presenting his new color series for BASF automotive refinishing products - the Foose Signature Line - at a press conference. Show visitors will have an opportunity to see the color terra cuda pearl, which Foose designed himself. BASF's Foose Signature Line will also soon be available for purchase in Europe for the R-M® brand's CARIZZMA paint system.
On November 5, racing driver Ken Gushi will also be presenting one of his Toyota Scions, which he refinished with BASF paint. Gushi, 21, is a driver in the North American Formula Drift pro racing series. "Drifting" is an extreme sport in which drivers aim to slide through the curves with their racing car as spectacularly as possible. Gushi is considered to be one of the sport's top drivers.
The new Mercedes GLK, sporting a unique design, will be on display at BASF's booth from November 6 to 7. Legendary Motorcar designed and refinished the SUV in collaboration with BASF. Legendary Motorcar tunes cars and produces the US hit TV series Dream Car Garage, which features the restoration of classic cars.
At the SEMA Show, BASF will also be presenting a Chevrolet Camaro individually customized by Ringbrothers, as well as a Harley Davidson Dragon Bike painted by airbrush artist Pamela Shanteau.
The SEMA Show, considered to be the world's largest trade fair for automotive equipment and tuning products, takes place every November at the Las Vegas Convention Center. The event's sponsor is its namesake, the Specialty Equipment Market Association (SEMA). This year, more than 2,000 exhibitors will be presenting new products, trends and technologies at the SEMA Show, which is expected to attract around 125,000 visitors.
About BASF Coatings
BASF Coatings, the Coatings Division of the BASF Group, develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints. BASF has significant market positions in the Coatings sector in Europe, North America, South America and the Asia/Pacific region. In 2007 BASF Coatings achieved global sales of almost 2.6 billion euros. The internet address of BASF Coatings is www.basf-coatings.com
On November 5, US car designer Chip Foose will be presenting his new color series for BASF automotive refinishing products - the Foose Signature Line - at a press conference. Show visitors will have an opportunity to see the color terra cuda pearl, which Foose designed himself. BASF's Foose Signature Line will also soon be available for purchase in Europe for the R-M® brand's CARIZZMA paint system.
On November 5, racing driver Ken Gushi will also be presenting one of his Toyota Scions, which he refinished with BASF paint. Gushi, 21, is a driver in the North American Formula Drift pro racing series. "Drifting" is an extreme sport in which drivers aim to slide through the curves with their racing car as spectacularly as possible. Gushi is considered to be one of the sport's top drivers.
The new Mercedes GLK, sporting a unique design, will be on display at BASF's booth from November 6 to 7. Legendary Motorcar designed and refinished the SUV in collaboration with BASF. Legendary Motorcar tunes cars and produces the US hit TV series Dream Car Garage, which features the restoration of classic cars.
At the SEMA Show, BASF will also be presenting a Chevrolet Camaro individually customized by Ringbrothers, as well as a Harley Davidson Dragon Bike painted by airbrush artist Pamela Shanteau.
The SEMA Show, considered to be the world's largest trade fair for automotive equipment and tuning products, takes place every November at the Las Vegas Convention Center. The event's sponsor is its namesake, the Specialty Equipment Market Association (SEMA). This year, more than 2,000 exhibitors will be presenting new products, trends and technologies at the SEMA Show, which is expected to attract around 125,000 visitors.
About BASF Coatings
BASF Coatings, the Coatings Division of the BASF Group, develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints. BASF has significant market positions in the Coatings sector in Europe, North America, South America and the Asia/Pacific region. In 2007 BASF Coatings achieved global sales of almost 2.6 billion euros. The internet address of BASF Coatings is www.basf-coatings.com
