Die internationale Beauty-Marke The Body Shop setzt auf die Unterstützung von Axway (Euronext: AXW.PA), einem Katalysator für digitale Transformation, um ihren Kunden in der Schweiz ein besseres Einkaufserlebnis in den Ladengeschäften zu bieten. Mit der Hilfe von Axway Appcelerator war The Body Shop in der Lage, sein Kundentreueprogramm neuzugestalten, enorme Datenbestände zu integrieren und eine innovative mobile App zu implementieren, die den Umsatz in Ladengeschäften ankurbeln soll. Die neue mobile App „Love Your Body Club“ wurde auf Basis von Axway-Technologie umgesetzt und ermöglicht The Body Shop, personalisierte und kontextualisierte Erlebnisse für mehr als 90.000 Kunden in der Schweiz bereitzustellen.
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