Obvious Future is proud to announce that CaraOne has been awarded “Product of the Year 2025” at the NAB Show, the media and entertainment industry’s premier event. This recognition honors CaraOne’s impact on the NAB Show’s central theme this year: Storytelling and Innovation.
Developed as an on-prem AI-powered assistant for media teams, CaraOne offers a breakthrough approach to media management and post-production. Unlike cloud-reliant generative tools, CaraOne empowers professionals by integrating AI as a supportive force, automating time-consuming tasks while keeping creativity and editorial judgment at the core.
“We built CaraOne to serve the people behind the media—to solve real problems, meet tight deadlines, and free professionals to focus on what matters: storytelling,” said Eddi Weinwurm, CEO of Obvious Future.
A New Standard in AI for Media
CaraOne 1.4, the latest version of the platform, introduces an advanced on-prem Media LLM, designed to operate entirely within the organization’s infrastructure—no cloud dependency, no third-party APIs. This architecture ensures full privacy, security, and speed, all while enabling powerful media-specific AI functions like:
Real-World Results, Real-Time Performance
Already in use by production teams around the world, CaraOne has been praised for accelerating workflows by a factor of x10, cutting down manual work without compromising quality. It transforms how media teams search, organize, and edit content—turning archives into actionable assets and ideas into deliverables.
About the NAB SHOW Product of the Year Awards
The NAB SHOW Product of the Year Awards recognize the most significant and promising new products and technologies on display during the event. Winners are selected by a panel of industry experts, reflecting cutting-edge advances that drive the future of content creation and delivery.
Developed as an on-prem AI-powered assistant for media teams, CaraOne offers a breakthrough approach to media management and post-production. Unlike cloud-reliant generative tools, CaraOne empowers professionals by integrating AI as a supportive force, automating time-consuming tasks while keeping creativity and editorial judgment at the core.
“We built CaraOne to serve the people behind the media—to solve real problems, meet tight deadlines, and free professionals to focus on what matters: storytelling,” said Eddi Weinwurm, CEO of Obvious Future.
A New Standard in AI for Media
CaraOne 1.4, the latest version of the platform, introduces an advanced on-prem Media LLM, designed to operate entirely within the organization’s infrastructure—no cloud dependency, no third-party APIs. This architecture ensures full privacy, security, and speed, all while enabling powerful media-specific AI functions like:
- Interview Storytelling Automation: Converts hours of raw interviews into structured storylines, helping editors surface insights faster.
- Assisted Trailer Creation: Suggests narrative arcs from selected soundbites, reducing the time required to build compelling trailers.
- Social Media Highlights Generation: Automatically creates short-form content for multi-platform promotion—fast, relevant, and brand-aligned.
- Continuously Learning System: Adapts in real time to each team’s preferences, providing personalized results and recommendations.
Real-World Results, Real-Time Performance
Already in use by production teams around the world, CaraOne has been praised for accelerating workflows by a factor of x10, cutting down manual work without compromising quality. It transforms how media teams search, organize, and edit content—turning archives into actionable assets and ideas into deliverables.
About the NAB SHOW Product of the Year Awards
The NAB SHOW Product of the Year Awards recognize the most significant and promising new products and technologies on display during the event. Winners are selected by a panel of industry experts, reflecting cutting-edge advances that drive the future of content creation and delivery.
