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YouGov Deutschland AG Gustav-Heinemann-Ufer 72 50937 Köln, Germany http://www.yougov.de
Contact Mr Nikolas Buckstegen +49 221 42061444
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YouGov Deutschland AG

Mobile Payment: Großes Potenzial aber noch Skepsis bei Verbrauchern

(PresseBox) (Köln, )
Vom bargeldlosen Bezahlen mit dem Smartphone wird in Deutschland bisher nur selten Gebrauch gemacht. Mobile Payment ist zwar bereits zwei von fünf Smartphone-Nutzern (39 Prozent) ein Begriff, jedoch haben nur wenige bereits eigene Erfahrungen damit gemacht. Ein Grund sind Sicherheitsbedenken der Smartphone-Nutzer. Dies ist das Ergebnis der zweiten Welle der quartalsweise erscheinende Studie "Smartphone Mobile Internet eXperience (SMIX)" des Marktforschungs- und Beratungsinstituts YouGov.

Genutzt werden der Studie zufolge am ehesten die Möglichkeiten der mobilen Bezahlung, die in Bezug auf den Gebrauch für den Smartphone-User aus dem alltäglichen Leben bekannt sind. Fast ein Fünftel (18 Prozent) der Befragten nutzt Mobile Banking
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