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WOLFF Daten. Menschen. Marketing. GmbH Tietzenweg 85 12203 Berlin, Germany http://www.wolff-dmm.de
Contact Ms Doris Loster +49 89 12007277
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WOLFF Daten. Menschen. Marketing. GmbH

Übergangsfrist endet: Datenschutznovelle ab September in Kraft

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Mit Beginn des Septembers 2012 lief die Übergangsfrist für Unternehmen und Adressdienstleister ab, in der sie Altdaten entsprechend der Neuregelungen des Bundesdatenschutzgesetzes (BSDG) validieren und somit aktiv halten konnten.(1) Ab dem 1. September gelten sehr viel strengere Vorschriften, die die Unternehmen bei allen Marketing-Maßnahmen berücksichtigen müssen. Unter anderem ist es ab sofort Pflicht, genau zu dokumentieren, ob und wie der Kunde in die Nutzung seiner Daten für Werbung eingewilligt hat.

Bis Ende August galt die Übergangsfrist der im Jahr 2009 beschlossenen BDSG-Novelle. Seit dem 1. September müssen nun auch alle vor dem Jahr 2009 erhobenen Daten dem novellierten Gesetz
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.