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WISeKey and ORACLE TEAM USA Renew Mobile APP Technology Partnership for the 2017 America's Cup
The WISfans© ORACLE TEAM USA app is designed to provide fans with a unique mobile experience, facilitating full interaction with the U.S team. The app, which is available for download at http://wisfans.com/otusa (and the Apple App store and Android Play Store), allows fans to follow social posts from the team, providing even those without social media accounts with a way to engage in real-time interaction with their favorite crew members.
An upgraded version of the app, currently under development, will include features such as a digital Fan ID card, more subscription options for fans to view additional content and interact with members of their favorite team. Also, the upgraded version of the app will allow sport clubs to securely capture data from fans and use the data to directly engage with them to promote events, products and other club related brands.
In addition to ORACLE TEAM USA, the list of iconic sports brands powered by WISeKey's WISfans© includes the Solar Impulse project, FC Barcelona, CR Flamengo, and the Swiss National soccer team, among others.
"Since its initial introduction in 2013, the WISfans© ORACLE TEAM USA app has generated a great deal of traffic and buzz, in addition to providing fans with a 'go-to' platform to follow ORACLE TEAM USA's action throughout the America's Cup racing and beyond with 24/7 fan engagement," said Grant Simmer, General Manager of ORACLE TEAM USA.
"The WISfans© ORACLE TEAM USA app hit the top of the U.S. charts of downloads during the 2013 America's Cup and created a whole new fan-base for the ORACLE TEAM USA. We expect the 2017 edition to be even more popular among fans," said Carlos Moreira, WISeKey Founder and CEO. "WISeKey and ORACLE TEAM USA share a deep belief in integrity, excellence, and the empowering nature of first-rate technology. This partnership confirms WISeKey's commitment to further expand its brand in the U.S.A and bring its unique expertise to other major sports' franchises in the U.S. market."
About ORACLE TEAM USA
When ORACLE TEAM USA won the 34rd America's Cup in September 2013, not only did team owner Larry Ellison succeed in his goal of bringing the America's Cup "home" to the United States, but his team won its Defense of the Defender of the 34th America's Cup. Led by CEO Russell Coutts and skipper Jimmy Spithill, ORACLE TEAM USA is comprised of the best international sailing, design, build and support talent and will defend the trophy in the waters off Hamilton, Bermuda in 2017.
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