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Diebold Nixdorf, Incorporated Heinz-Nixdorf-Ring 1 33106 Paderborn, Germany https://www.dieboldnixdorf.com
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Diebold Nixdorf, Incorporated

Neues Modul „Efficient Promotion“ erweitertert Funktionen der Category Management Lösung CMplus

(PresseBox) (Paderborn, )
Zum ECR-DACH-Tag stellt Wincor Nixdorf eine neue Version seiner web-basierten Category Management Lösung CMplus vor. Neben dem Sortiments-Vorschlag ist nun das Modul „Efficient-Promotion“ verfügbar. Mit Hilfe dieses Moduls wird dem Category Manager ein Instrument bereitgestellt, mit dem er die Auswirkungen von Werbemaßnahmen für einzelne Marken unter Berücksichtigung strategischer Ziele prognostizieren kann. Wie bereits im Modul „Efficient Assortment“ realisiert, wird auch der bei „Efficient Promotion“ der Vorschlag unter Berücksichtung der strategischen Ausrichtungen der Category sowie deren Rolle erstellt. Das neue Modul trägt dem in CMplus realisierten Gedanken vom Decision Support Rechnung.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.