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Chinas größter TV-Sender nutzt WebTrends für die Olympiade

Mit WebTrends Analytics erfasst CCTV.com während der Olympischen Spiele die Besucherströme seiner Online-Kanäle

(PresseBox) (München, )
Der offizielle chinesische Fernsehsender CCTV setzt auf WebTrends Inc. als Marktführer für Webanalyse- und Online-Marketing-Lösungen, um während der Olympischen Spiele 2008 umfassende Einblicke in das Verhalten seiner Web-Besucher zu erhalten.

Die extrem leistungsfähige und flexible Online-Analyselösung WebTrends Analytics ermöglicht es CCTV, aktuelle Besuchertrends zu den vielfältigen Multimedia- und anderen Webinhalten zu erfassen, die auf der offiziellen Website des Senders, CCTV.com, angeboten werden. Mit den so gewonnenen Informationen können die Inhalte optimal an die Wünsche und Bedürfnisse von Hunderte Millionen chinesischer Internetnutzer angepasst werden, die die Spiele im Web verfolgen. So ist es beispielsweise möglich, Leichtathletikfans über anstehende Wettkämpfe zu informieren,
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.