w&co zeigt auf der dmexco 2017 Best Practices und Lösungskonzepte zur Weiterentwicklung von E-Commerce. Bestehende Webshop-Software einfach durch neue zu ersetzen, genügt nicht. Es geht darum, E-Commerce als integralen Baustein im Omnichannel-Marketingmix intelligent einzubinden.
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