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WAN-IFRA Rotfeder-Ring 11 60327 Frankfurt am Main, Germany http://www.wan-ifra.org
Contact Jochen Dieckow +49 6151 733736
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WAN-IFRA

The Media Consumer Ten Years from now: Creative Input for Strategies

IFRA's new Where NEWS? report describes how scenario development can be an important business tool

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Using the technique of scenario development in the organisation allows publishers to prepare for the future and define relevant business strategies. This is the conclusion of the report "Scenarios of Media Use in Europe and North America in 2017", the eighth to be published as part of IFRA's three-year research initiative Where NEWS?, which looks at the future of media usage (www.wherenews.info). The report constitutes a milestone in media research publishing, as it not only describes a number of possible future scenarios of media usage, but also, importantly, provides publishers with a complete set of tools for running their own
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