Newspaper houses have up to 30th June this year to register their cross-media special projects for the Ifra XMA Cross Media Awards 2007 (www.ifra.com/xma). The focus this time is on projects aimed at creating “communities”.
Today, media are used not only for information, but also communication and interaction. Readers, or users respectively, create content themselves, exchange views with like-minded persons and thus contribute actively to media development.
Michael Heipel, Ifra XMA Project Manager: “Newspaper publishing houses that succeed in actively integrating and motivating their readers have a clear advantage: reader loyalty increases, new reader audiences are reached, thus providing attractive
Today, media are used not only for information, but also communication and interaction. Readers, or users respectively, create content themselves, exchange views with like-minded persons and thus contribute actively to media development.
Michael Heipel, Ifra XMA Project Manager: “Newspaper publishing houses that succeed in actively integrating and motivating their readers have a clear advantage: reader loyalty increases, new reader audiences are reached, thus providing attractive
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