IFRA was able to record a new number of participants in this year's XMA Cross Media Awards: 56 different publishing houses from 27 countries submitted a total of 66 projects for this international competition (www.ifra.com/xma). The focus this year is on the cross-media advertising business, with prize winners in three categories: Cross-media campaigns for individual advertising customers, cross-media classified ads, and cross-media communities for special interest groups that serve as a platform for new advertiser target groups.
"Having looked through the projects now for the first time, we are absolutely enthusiastic about this year's entries", says Michael Heipel, project leader
"Having looked through the projects now for the first time, we are absolutely enthusiastic about this year's entries", says Michael Heipel, project leader
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