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WABCO Boosts Growth in Emerging Markets; Leverages Engineering Capabilities, Technologies and Products from India into South America
As reported on June 3, 2009, WABCO increased its ownership position to 75 percent in its award-winning joint venture, WABCO-TVS (India) Ltd., the regional leader in its market.
WABCO is moving quickly to leverage WABCO-TVS's unique engineering and product development platform, which has a 40-year track record and capability of understanding the specific needs of commercial vehicles in emerging markets.
WABCO has already identified over 30 different business opportunities utilizing existing products and technologies currently developed and manufactured in India. These products, including air compressors, brake valves, actuators and master cylinders, among others, will be leveraged for immediate growth in Brazil and other Latin American markets. These new opportunities will serve manufacturers of trucks, buses and trailers, as well as aftermarket customers.
The company's customers will benefit from more flexible product configurations and new designs that complement WABCO's existing technology offering in South America. These technologies and innovative designs specifically cater to requirements, regulations and economics in emerging markets, thereby providing high quality products with appropriate functionalities at suitable market costs.
"By connecting our world-class capabilities in India with compatible customer needs in South America, we fully leverage our investments and continue to execute our globalization strategy," said Jacques Esculier, WABCO Chairman and Chief Executive Officer. "Leveraging WABCO's emerging market resources and technologies in India boosts our growth in South America. As a result of this initiative from India, we expect additional sales in Brazil and elsewhere in the region as of the third quarter of this year."
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