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ViewSonic Announces Worldwide Campaign - "A Year of Colours"
Creates a Digital Hub for All Creators to Exchange Inspiration and Artwork
#MyVisionPrecisely. The campaign aims to create a digital hub for creators to showcase their work and become part of a larger community of photographers, designers and artists. Moreover, ViewSonic will evaluate the artwork and announce a winner on every 15th to give out a colourPro VP2785-2K professional display.
“Our once serene and sane lives have been disrupted by the pandemic for far too long, with the announcement of our very first yearlong campaign, ‘A Year of colours’, we hope to shed a ray of sunshine through this big dreary cloud and paint this brand-new year with beautiful colours,” said Oscar Lin, Head of the Monitor Business Unit at ViewSonic. “Our purpose is to encourage people from all over the world to combine their imagination with the beauty of colours and shape our Instagram into a hub of positivity energy and inspiration. We are looking forward to seeing unique artwork by creators from all over the world.”
This year, the colourPro Instagram account will be colour coordinated by focusing on one colour and building the feed around it each month. All colours have been chosen for a specific reason, such as holidays or seasons associated with the month. The submissions of March’s colour, “Red”, is open from February 1st all the way till the end of the month. ViewSonic will announce the winner on March 15th. At the end of 2021, audiences’ favorite artwork will be revealed publicly as well.
To show examples of how to participate in the campaign, January and February are represented as trial run months. Renee Robyn, a renowned photographer and digital artist from the United States, is January’s honored guest. She is frequently featured on colourPro’s Instagram stories, and her artwork related to the January colour, “colourPro Blue”, is also presented on colourPro’s Instagram account; while the February colour resonates with one of Pantone’s 2021 colours of the year, “Illuminating Yellow”, which is associated with optimism and vivacity.
The colourPro series of professional monitors combine the art and science of amazing colours. They are designed for photographers, graphic designers, video editors, and creators. During this campaign, ViewSonic has invited 12 incredibly artistic influencers all over the world to create stunning, colour-accurate, true-to-life images. These influencers will also share their insights and perspectives on the meaning of colours.
Come and be a part of the colour palette. To view more of the latest submissions, please visit the official colourPro Instagram account.
“A Year of colours” Campaign Details*
Entry Period: February 1st, 2021 to November 30th, 2021.
How to Enter:
Follow the official colourPro Instagram account on Instagram.
Post a photo related to the monthly colour with a public Instagram account.
Tag the official colourPro Instagram account on the photo.
Hashtag "#MyVisionPrecisely" and located country (e.g., #USA, #Japan) in the post caption.
Winner Selection: All entries will be judged by their overall impact, originality, creativity, colour, and tone.
The winning artwork will be announced on Instagram on the 15th of each month.
Prize: A colourPro VP2785-2K professional display to one winner each month.
*The Contest is hosted and sponsored by ViewSonic International Corp., located in New Taipei City, Taiwan. ViewSonic International Corp. is a subsidiary company of ViewSonic Corp. located in California, USA.
* View Terms and conditions.
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