Bathroom products can be purchased in various types of stores. For a manufacturer of bathroom products it is important to know which market share the different channels have in each country and also if this is changing over time. Results already show significant differences per country. In most countries the DIY store is the number one purchase channel for bathroom products. However, in Italy, Scandinavia, Spain and The Netherlands consumers more often purchase these products in a specialty store. These are some of the results from the continuous European Home Improvement Monitor based on 6,000 online interviews among consumers during
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