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Unruly Media GmbH Großer Burstah 36-38 20457 Hamburg, Germany http://unruly.co/
Contact Ms Maike Bierbaum +49 40 6887687130
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Unruly Media GmbH

Kinokassen klingeln mit viralen Social Video Kampagnen

Eine Studie von Unruly zeigt, wie Studios sich die Macht des Sharings im Social Web für den Box Office-Erfolg zunutze machen können / Disney ist führend mit 26,1% Anteil am Share of Voice

(PresseBox) (Berlin, )
Laut einer aktuellen Studie des Marketing Technologie Unternehmens Unruly plant jeder dritte Zuschauer, ein Kinoticket zu kaufen, nachdem er einen Trailer oder eine Online-Werbeanzeige für einen bestimmten Film gesehen hat[1]. 28 Prozent der insgesamt 1.050 Befragten gaben außerdem an, den Film ausleihen zu wollen, wenn dieser auf DVD oder anderweitig verfügbar sei.

Die Wahrscheinlichkeit, dass Zuschauer ein Ticket für einen Kinofilm kaufen, ist bis zu sechs Mal höher, wenn diese zuvor im Social Web Inhalte zum Film teilten[2]. Gleichzeitig offenbart die aktuelle Analyse "The Science of Sharing: Movies", dass ein Großteil der Kampagnen für Filme nicht für das Sharing im Urhjdy Wgj bgwyejvrp yozemv.

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