Christmas cheer is descending on the teams at TradeDoubler and client hmv.com as they celebrate their recent success in the Best Use of Affiliate Marketing category at the annual IMA Awards. This is the first affiliate-specific category of its kind on the industry awards circuit and is a testament to the growing importance of this channel in clients' digital marketing budgets to warrant individual recognition. hmv.com fought off stiff competition from Jessops, the second TradeDoubler client to be shortlisted, 3 Mobile (agency: Summit Media) and CreditExpert Financial (agency: Experian) to claim the accolade.
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