TradeDoubler Wins Exclusive Contract with Opodo
Opodo originally opened its affiliate programme with TradeDoubler in 2002, and ran it in conjunction with a second programme managed by another network. However, having undertaken a major restructure of its marketing division, the decision was made to appoint a sole affiliate marketing provider. The premise for choosing TradeDoubler was based on their proposal to significantly ramp up Opodo's online activity, combined with the fact that Opodo wanted to have a long-term, partner relationship with a proactive company.
Paul Treanor, Head of Marketing UK, Opodo Limited, comments, "We teamed up with TradeDoubler because they are best placed to work in partnership with Opodo to develop a long-term, strategic online marketing programme. TradeDoubler is not merely an affiliate marketing company, they offer the strategic practises we need in order to grow our affiliate programme. We have an ambitious target to increase our growth over the next 12 months and we believe that TradeDoubler are positioned to help us reach those targets."
Andreas Bernström, COO, TradeDoubler says, "We're very pleased to have been chosen to play such a crucial role in Opodo's e-commerce strategy. This exclusive agreement is testament to our continued commitment to ensure that our clients have the most relevant and best possible bespoke solutions to meet their affiliate programme needs. Opodo obviously saw us as the right fit to help them obtain their ambitious goals and we're delighted that Opodo has already extended its programme, capitalising on our expert Search terms and Digital Account Consultancy time. The next 12 months is going to be very exciting."
Opodo is the first truly Pan-European travel service created to address the real needs of today's traveller. It offers access to over 500 airlines, 65,000 hotel properties and more than 7,000 car rental locations worldwide - as well as travel insurance, all on an easy to use and inspiring site. Opodo is owned by nine of Europe's leading airlines: Aer Lingus, Air France, Alitalia, Austrian Airlines, British Airways, Finnair, Iberia, KLM, Lufthansa and by GDS and travel technology provider, Amadeus. Please visit www.opodo.co.uk for further information.
TradeDoubler is a pan-European digital marketing company offering a range of performance-based marketing solutions. TradeDoubler's products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales or drive brand awareness. Headquartered in Sweden, the company boasts a unique European reach with local offices in 18 countries across Europe. With a breadth of expertise across multiple industry sectors and a network of more than 118,000 website publishers TradeDoubler helps deliver online results for over 1,500 advertisers across Europe including a mix of local and international companies such as Apple Store, Dell, Telia Sonera, eBay and Kelkoo. Please visit www.tradedoubler.com for further information.