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Von Anfang an gut geschützt - 10 Tipps für die Einführung neuer Marken

(PresseBox) (Berlin, )
Mit der Digitalisierung und Globalisierung hat sich auch für die Anmeldung und den Schutz von Handelsmarken viel verändert. Markeneigner, Fachleute für geistiges Eigentum und Rechtsexperten stehen vor neuen Risiken und müssen sich mit ständig neuen Regelungen auseinandersetzen. Die größte Herausforderung ist dabei die Geschwindigkeit, mit der sich das Markenschutzumfeld entwickelt. Das Internet und das Aufkommen von neuen Kanälen und neuen Märkten machen es erforderlich, Verfügbarkeitsrecherchen für Marken heute noch schneller und umfassender durchzuführen.

Globalisierung


Neue Marken auf ihre Schutzfähigkeit zu überprüfen und anzumelden war nie komplexer als heute. Es reicht bei Weitem nicht mehr aus, die Verfügbarkeit einer Marke auf
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