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Weltweite Werbeaufwendungen steigen in 2008 trotz verschlechterter Wirtschaftslage

Asia-Pazifik treibt weltweite Werbeaufwendungen / USA und Europa mit Reduzierungen

(PresseBox) (Hamburg, )
Die weltweiten Werbeaufwendungen sind in 2008 im Vergleich zu 2007 auch vor dem Hintergrund der globalen Finanzkrise um 1,5 Prozent gestiegen. Das meldet GlobalAdView Pulse, der weltweite Werbetrendbericht von The Nielsen Company, Dieses Ergebnis ist insbesondere auf das starke Wachstum in der Asia-Pazifik-Region mit plus 7,7 Prozent zurückzuführen. Im Vergleich dazu sind die USA und Europa von der wirtschaftlichen Rezession härter betroffen: Beide Regionen verzeichneten einen Rückgang ihrer Werbeinvestitionen um jeweils minus 2,5 Prozent. Die Länder mit den höchsten Wachstumsraten sind infolgedessen auch in der Asia-Pazifik-Region zu finden, wie z. B. China (plus 17,1 Prozent), Indonesien (plus 15,4 Prozent) und
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