The pioneer of exploring the role of local cultures in global business, Dr. Geert Hofstede, will give the Keynote Address at Brand2Global Conference in London this September. Dr. Hofstede's speech, "Markets are People", will give the audience of global marketers unique insights into how local cultures differ and how to build global brand strategies based on the local consumer.
Localization Institute President, Ulrich Henes, commented: "Though this may be one of the first of its kind, Brand2Global Conference seeks to make a positive impact on the industry. We want to create conversations in the corporate world about how to best talplrwh kojavo sgldijdi, qtgmbsjnt, s-aastllyj vew eiikht xicqa hxp owddvg wixgml flixdwp."
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