Egal ob das neueste Gadget, die Waschmaschine oder aktuelle Fashiontrends - der erste Weg führt den Verbraucher meist ins Internet. Das Ergebnis: E-Commerce boomt weiter. In den letzten zehn Jahren stiegen die E-Commerce-Umsätze im B2C-Segment um fast 200 Prozent. So wurden 2016 44 Milliarden Euro über den Onlinehandel umgesetzt. Ob Mobile, Augmented Reality oder verstärkte Personalisierung - mit den Einnahmen wächst natürlich die Zahl der Neuerungen. Neue Möglichkeiten für Händler und Kunden verlangen zwangsläufig nach Optimierung. Wo Entscheider bereits jetzt ansetzen sollten, um in der Welt von morgen wettbewerbsfähig zu sein, und was Unternehmen entlang der Customer Journey erwartet, erklärt
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