Miele arms its sales force with Survey Anyplace mobile surveys to increase sales through better market insights.
"With mobile surveys from Survey Anyplace, collecting customer and competitor data has become a simple matter of our sales people asking for another minute of time after a sales meeting," says Cees Manneke, Miele's E-Commerce Manager. "They hand the iPad to their customer who answers a few questions and hits 'finish,' which submits their answers automatically. Nearly everyone we asked completed our survey...a far cry from the response rate we used to get with paper data collection."
Using Survey Anyplace mobile surveys to
"With mobile surveys from Survey Anyplace, collecting customer and competitor data has become a simple matter of our sales people asking for another minute of time after a sales meeting," says Cees Manneke, Miele's E-Commerce Manager. "They hand the iPad to their customer who answers a few questions and hits 'finish,' which submits their answers automatically. Nearly everyone we asked completed our survey...a far cry from the response rate we used to get with paper data collection."
Using Survey Anyplace mobile surveys to
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