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Microchip Technology Inc. Emmy-Noethe-Strasse 14 76131 Karlsruhe, Germany http://www.microchipdirect.com
Contact Ms Carolynne Borders +1 631-435-6626
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Microchip Technology Inc.

SMSC Introduces its First TrueAuto Hi-Speed TM USB 2.0 Hub Controller

Automotive-grade 4-port USB 2.0 port expander brings reliable connectivity to automobiles

(PresseBox) (Hauppauge/NY, )
SMSC (NASDAQ: SMSC), a leading semiconductor company providing innovative connectivity solutions spanning analog, digital and mixed-signal technologies, today announced the USB82514, its first TrueAuto(TM) single-chip, 4-port USB 2.0 hub controller designed specifically to meet the high reliability requirements of the automotive industry. SMSC's TrueAuto devices are designed, validated, characterized, qualified, fabricated and supported specifically for use in automotive applications.

TrueAuto is SMSC's automotive quality process. It has proven its capability to deliver leading edge quality and services to fulfill the needs of even the most demanding automotive customers. If integrated circuits ("ICs") that have been designed for consumer applications are
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