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Smartrac Technology GmbH Karlsruher Str. 3 70771 Leinfelden - Echterdingen, Germany http://www.smartrac-group.com
Contact Mr Christian Achenbach +49 711 656926189
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Smartrac Technology GmbH

Khongboon Partners with Smartrac and Blue Bite to Launch Smart Activewear Brand

Khongboon's newest activewear line transforms clothing into smartwear, allowing customers to directly engage with the brand through their connected apparel

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Global swimwear company, Khongboon Group, is thrilled to announce the launch of a new women’s brand, Khongboon Activewear (KBA). In partnership with Smartrac, the global leader in innovative RFID products and IoT solutions, and Blue Bite, a digital experience engine, the activewear line utilizes the latest NFC technology to deliver mobile engagements throughout the lifecycle of each item.

Each piece within the new collection is equipped with Smartrac’s Experiences solution, and embedded with the Smartrac’s Circus Dura NFC tag, featured by NXP’s NTAG® 213 IC, under the KBA logo. Customers can tap the logo with any NFC-enabled device to receive
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.