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SIG Combibloc Rurstraße 58 52441 Linnich, Germany http://www.sig.biz
Contact Ms Heike Thevis +49 2462 792608
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SIG Combibloc

QR codes in closure caps: Nestlé Vietnam opts for SIG's "One Cap, One Code" solution to engage with Gen Z consumers

Digital solution for online marketing

(PresseBox) (Linnich, )
Nestlé is the first company in Vietnam to opt for SIG’s innovative QR code closure solution “One Cap, One Code” for effective and unique one-to-one online marketing opportunities. The aim is to appeal in particular to Gen Z consumers and to strengthen their brand loyalty via a differentiated reward program. Since May, the closure caps of the popular Nestlé Milo Teen Protein drinks, in SIG's combismile carton packs, have included unique QR codes that can be easily scanned and serve as reward points that can be redeemed online via the Vietnamese messaging application Zalo – Top 3 of Gen Z’s
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