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nutpods launches new oat creamers in combidome packaging from SIG
Popular creamer company expands product portfolio with SIG
“We knew that oat as a base ingredient would be a great complement to our nut-based creamers, with its neutral taste and incredible frothability. It has grown even faster than we anticipated,” says nutpods founder & CEO Madeline Haydon. “While retailers have slowed resets due to Covid-19, they are still excited about the growth and potential of oat creamers.”
In the past four weeks, oat has become the number two driver of dollar growth in the category. The grain continues to win American consumers with its low environmental impact compared to other non-dairy alternatives, but most notably, its effective ability to mimic dairy.
Stand Out from the Crowd
Original and Cinnamon Swirl Oat Creamers are nutpods’ first appearance in a new carton pack, the 16 oz combidome carton bottle from SIG. Consumers will also start to see the company’s core line of refrigerated almond coconut blend creamers, in Original, French Vanilla, Hazelnut, and Caramel, in combidome cartons starting in July. The new artwork reflects a modernization of nutpods’ look, maintaining their iconic green logo but introducing brighter color blocks and simplified messaging. Check out their new look here.
The combidome carton bottle, that combines the best features of a carton pack with the best features of a bottle, demonstrates clear differentiation on the shelf. With fully printable display surfaces, nutpods has plenty of space to highlight and convey their messaging and new design. Its convenient handling features make it a winner for consumers as well. The centrally-located single-action domeTwist screw cap and wide opening makes it easy to open and to pour. The closure also enables a controllable product flow without dripping.
More importantly, combidome carton bottles are recyclable and have a very good environmental footprint. The lightweight cartons carry the FSC™ (Forest Stewardship Council™) label confirming that wood from FSC-certified, responsibly managed forests and other controlled sources is used for the manufacture of the unprocessed cardboard.
nutpods is the first food brand from Green Grass Foods Inc., an independent, natural foods manufacturer based in Seattle, Washington, dedicated to introducing dairy-free products from plant-based ingredients. Introduced in 2015, nutpods has quickly found a loyal consumer base with Whole30, paleo, keto, vegan and vegetarian consumers who appreciate a high quality, plant-based creamer in their coffee and tea, and as a versatile unsweetened ingredient in sweet and savory recipes. nutpods is sold at retail locations nationwide as well as online. Visit www.nutpods.com for more information and follow nutpods on LinkedIn.
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