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SAUERESSIG GmbH + Co. KG Gutenbergstraße 1-3 48691 Vreden, Germany http://www.saueressig.de
Contact Ms Petra Wildenhaus
Company logo of SAUERESSIG GmbH + Co. KG
SAUERESSIG GmbH + Co. KG

Packaging Without a Barcode - See it at drupa!

(PresseBox) (Vreden, )
The European Article Number (EAN) symbol has served the packaging industry well since 1977 when it was first used commercially. But times have changed, and packaging must change with it. Because packaging has a finite amount of physical space to communicate, it’s become challenging for manufacturers to comply with increasing regulation that cuts into the limited “canvas” for the design of packaging. It also slows the checkout process for retailers when either a cashier or consumer has to repeatedly scan the EAN symbol on the package to get it to work. It frustrates consumers and blunts retailers’ profits.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.