Increasing investment in social media, mobile marketing, email marketing and search will fuel a 17 per cent surge in digital marketing spending this year, as marketers migrate budgets from television, print and radio. ExactTarget, the ondemand email and onetoone marketing specialist worked in conjunction with Econsultancy, the digital publishing and training group, to conduct a survey of over 1000 company and agency marketers around the globe.
The outlook for offline channels is much less favourable than its digital competitors, where 28 per cent of marketers will shift their overall marketing budgets towards digital in 2010.In contrast, the research depicts
The outlook for offline channels is much less favourable than its digital competitors, where 28 per cent of marketers will shift their overall marketing budgets towards digital in 2010.In contrast, the research depicts
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