Based in Basel, Mifa is part of the Swiss supermarket group Migros. When the company launched its low-cholesterol brand Col-Balance, Mifa was keen to improve the on-shelf presentation of its packaging and decided that IML offered the best solution in terms of label quality and full coverage of the pack.
RPC Hereford initially produced only a 250g tub but, following its success, Mifa saw an opportunity to change the majority of its spread brands to IML containers. In
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