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Roland Berger Holding GmbH Sederanger 1 80538 München, Germany http://www.rolandberger.com
Contact Ms Claudia Russo +49 89 92308190
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Roland Berger Holding GmbH

Digitale Plattformen als Wachstums- und Innovationstreiber: Europa muss handeln, um im globalen Wettbewerb der Internetökonomie mithalten zu können

(PresseBox) (Berlin/München, )

Studie von Internet Economy Foundation (IE.F) und Roland Berger analysiert Funktionsweise und Wettbewerbsverhalten digitaler Plattformen und gibt Handlungsempfehlungen für die nationale und europäische Politik
Digitale Plattformen boomen und schaffen als zentrale Akteure von Internetökonomie und vernetzter Gesellschaft Wert für gesamte Volkswirtschaften
Wohlfahrtseffekte entstehen u.a. durch Geschäftsmodell-Innovationen, Erschließung neuer Märkte, Reduktion von Transaktionskosten und effizientere Zuordnung von Ressourcen und Produktionsfaktoren
Bei Wachstum, Markenwert, Marktkapitalisierung und anderen wichtigen Kennzahlen verzeichnen digitale Plattformen die höchste Dynamik aller Geschäftsmodelle
Europa hat an diesem Zukunftsthema zurzeit nur wenig Anteil, Anbieter aus Nordamerika und Asien beherrschen die Märkte


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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.