Neuheit: Echtzeitkonfiguration auf dem Sofa, VR-Erlebnis im Autohaus
Connected Retail: Startup Rocket Data Intelligence GmbH präsentiert auf der IAA 2015 neue Software zur virtuellen Visualisierung von Autos
Image von Automarken wird zunehmend durch IT-Innovationen geprägt
Der Autokauf wird für Kunden, Händler und Hersteller schon in naher Zukunft individueller, flexibler und virtueller. Im Mittelpunkt steht eine neue Software, die erstmals eine Verknüpfung von Produkt-, Verkaufs- und Kundenverhaltensdaten in Echtzeit ermöglicht. Auf der am 17. September startenden IAA 2015 in Frankfurt am Main stellt das neu gegründete Berliner Startup Rocket Data Intelligence GmbH die Virtual Reality Content Machine (VRCM) vor. Diese erzeugt
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