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RetailMeNot Germany Herengracht 124-128 1015 BT Amsterdam, Netherlands http://www.retailmenot.de
Contact Mr Christian Ulrich +49 30 25899823
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RetailMeNot Germany

Mobile Warenkörbe wachsen: 2015 geben Smartphone-User 54 Euro pro Einkauf aus

Beliebteste M-Commerce-Produkte: Jeder dritte Smartphone-User hat in der ersten Jahreshälfte 2015 Mode und digitale Güter mobil gekauft / Multi-Channel-Kunden geben online dieses Jahr über 600 Euro mehr aus als "PC only"-User

(PresseBox) (Amsterdam, )
Der mobile Handel floriert: Insgesamt werden 2015 in Deutschland 14,4 Milliarden Euro über mobile Endgeräte umgesetzt, was eine Verdopplung zum Vorjahr darstellt (2014: 7,2 Mrd. Euro). Der durchschnittliche Smartphone-Einkaufskorb wird dieses Jahr hierzulande 54 Euro betragen. Damit liegt Deutschland im internationalen Vergleich noch deutlich hinter den USA (74 Euro) und hinter Großbritannien (56 Euro), aber vor beispielsweise Frankreich (50 Euro). Das ergab eine internationale Untersuchung im Auftrag von deals.com (www.deals.com), der Suchmaschine für digitales Sparen und ein Unternehmen von RetailMeNot. 2016 erwarten Experten für Deutschland ein durchschnittliches Einkaufsvolumen per Smartphone von fast 57 Euro, was einem Wachstum von zehn Prozent arduwiwoa 0459 ncudeaicoih sfbg.
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