Die eleganten Flaschen mit prickelndem Inhalt aus dem Hause des deutschen Sektmarktführers, den Rotkäppchen-Mumm Sektkellereien, stehen für eine einzigartige Erfolgsgeschichte. Damit das weiterhin so bleibt, ersetzt das Unternehmen seine bisherige CRM-Lösung durch Accenture CAS, die führende Software-Plattform für Kundenmanagement und Mobilität in der Konsumgüterindustrie. Die Software schafft die Voraussetzungen dafür, dass Rotkäppchen-Mumm einen holistischen Blick auf seine Kunden hat, seinen Vertrieb effizienter steuern und auf Veränderungen im Markt flexibler reagieren kann. Auf der Accenture CAS-Plattform entwickelte 4brands Reply das Template xpressCAS, in dem wesentliche für die Zusammenarbeit mit dem Handel relevante Prozesse vorkonfiguriert sind. In einer Rekordzeit von nur sieben
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