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REPLY S.p.A. - Neue Portaltech Reply-Studie zeigt: Online-Einkäufe über mobile Endgeräte - vor allem Tablets - nehmen stark zu

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Für den Einzelhandel entstehen neue Wege der Kundenbindung und Verbraucher dürfen sich über eine neuartige Kauferfahrung freuen.

Die eCommerce-Studie von Portaltech Reply liefert neue und interessante Ergebnisse. Die Studie (1) wurde von Portaltech Reply, ein auf Strategien und Lösungen für Multichannel-eCommerce spezialisiertes Unternehmen der Reply Gruppe, in Zusammenarbeit mit dem auf Online-Business- und Multichannel-Research spezialisierten Unternehmen eDigital Research durchgeführt.

Die in diesem Jahr durchgeführte Studie von Portaltech Reply berücksichtigt zum ersten Mal auch Tablet-Besitzer, die sehr affin für Online-Shopping sind: 90% der befragten Nutzer sucht mit dem Tablet nach Informationen und sogar 79% tätigt einen Einkauf.

Die Ergebnisse der
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