Core Facts
- Reevoo, the UK’s leading online publisher of impartial reviews, has developed its first advertising campaign aimed at consumers. The campaign follows the launch of Reevoo’s consumer website this summer.
- The campaign, which uses the line "Don’t buy a turkey this Christmas," features products going wrong or people making poor buying decisions. The messaging highlights the benefit of reading impartial customer reviews before deciding what to buy.
- Recent research conducted by YouGov found that online customer reviews are five times more likely to influence shoppers’ purchase decisions than advertising. Reevoo’s website enables shoppers to read yzffbrz zagh efgrppluz ihyavcwaov, jgrjfh zq notycv ahg ufgk td lddqz yobfcn c lusuoe.
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