Wir alle wollen Geschichten hören. Auch Marken wissen das und bemühen sich um Stories, die in den Köpfen ihrer Kunden Bilder und Emotionen entstehen lassen. Gerade vor Ort – im Hotel, im Laden oder Restaurant – können Geschichten inszeniert werden. Wie wirkungsvoll das mit bedruckten Textilien funktioniert und wie der Digitaldruck das Interior Design revolutioniert, das zeigen die beiden parallel stattfindenden Fachmessen viscom SIGN und viscom POS vom Mittwoch, 2. bis Freitag, 4. November 2016 auf dem Frankfurter Messegelände. Am Freitag dreht sich dort beim Fokustag „Interior Design – Von emotionalen Rauminszenierungen und immersiven Erlebnissen“ alles um Storytelling für Räume.
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