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ProSiebenSat.1 Digital GmbH Medienallee 4 85774 Unterföhring, Germany http://www.prosiebensat1digital.de
Contact Andreas Kühner +49 89 95074132
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ProSiebenSat.1 Digital GmbH

Online- und Multimediavermarkter reduziert Streuverluste deutlich SevenOne Interactive baut Targeting weiter aus

Erstmals Zielgruppenansprache nach Alter möglich

(PresseBox) (München, )
SevenOne Interactive hat seine Targeting-Optionen optimiert: Ab 1. Dezember 2007 bietet der Online- und Multimediavermarkter der ProSiebenSat.1 Group erstmals die Möglichkeit an, Kampagnen gezielt auf Altersklassen auszurichten. Damit können Werbekunden ihre Streuverluste auch in diesem Segment minimieren und Zielgruppen noch fokussierter ansprechen. Insgesamt lassen sich zwölf verschiedene Altersgruppen zwischen 14 und 49 Jahren durch die neue Targeting-Lösung ansteuern.

Die Zielgruppenansprache nach Alter bildet für SevenOne Interactive einen weiteren Baustein einer neuen Targeting-Zielgruppenarchitektur, die nun die fünf Bereiche Produktinteresse, Region, haushaltsführend, Geschlecht und Alter umfasst. So können Werbekunden auf den Seiten der ProSiebenSat.1 Networld beispielsweise alle diejenigen der 16,4 Millionen Unique Styk dzfjdrttuo, mdq doqethtr 45 vag 50 Monsn mbl vhjh byo qgxt gyc Bfdrf ekdxismkbpmif.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.