Spokesperson: Winnie Muheling, Director of Marketing & Communications at Pro Carton
Global Recycling Day is an opportunity to recognise how recycling powers circularity in practice – closing the loop between production, consumption, and regeneration. The latest Pro Carton European Consumer Packaging Perceptions Survey, released this month, confirms that consumers increasingly view “ease of recycling” as the number one priority when it comes to sustainable packaging, and, by extension, of brand trust.
Our 2026 research found that more than one in three Europeans have switched brands due to packaging concerns (37%), while ease of recycling has become the top packaging requirement
Global Recycling Day is an opportunity to recognise how recycling powers circularity in practice – closing the loop between production, consumption, and regeneration. The latest Pro Carton European Consumer Packaging Perceptions Survey, released this month, confirms that consumers increasingly view “ease of recycling” as the number one priority when it comes to sustainable packaging, and, by extension, of brand trust.
Our 2026 research found that more than one in three Europeans have switched brands due to packaging concerns (37%), while ease of recycling has become the top packaging requirement
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